Concept Stories
Every business moment holds more than what happened.
There’s the story of why it matters.
The Creative Dollhouse™ uses narrative strategy and creative direction to uncover that story—and determine the most compelling way to bring it to life.
The Concept Stories below are business scenarios created to show how we think: from the moment, to the meaning, to the story, to its creative expression.
01 — THE EXPANSION
Entering a New Market
“How do you introduce yourself to a new world without losing what made you distinctive in the first place?”
02 — THE MILESTONE
A Century in the Making
How do you honor a century without simply looking backward?
03 — THE ARRIVAL
Becoming Part of a Place
“How does something new become part of a story that began long before it arrived?”